Toshiba today announced at CEATEC 2010, Japan's biggest consumer electronics show, its first commercially available 3D (2) TVs that can be used without glasses. With the two TVs, one with a screen size of 12’’ (30.5 cm) and another with 20’’ (50.8 cm), viewers get a three dimensional viewing experience comfortably, without the need to wear 3D glasses. The products will be available by the end of December 2010 in Japan. Toshiba also showcases a laptop prototype as a proof of concept with a 12’’ (30.5 cm) 3D display without glasses at CEATEC in Tokyo.

Innovative technology allows a 3D experience without glasses
The newly developed technological innovation for 3D-TVs without glasses uses an integral imaging system. It provides nine different perspectives (parallaxes) of each single 2D frame which the viewer’s brain superimposes to create a 3-dimensional impression of the image. Toshiba achieved this thanks to its engineers’ huge knowledge of display technology and of semiconductor and software design. They developed a powerful engine and an algorithm to extrapolate these perspectives out of the 2D frame and used a perpendicular lenticular sheet, an array of lenses, that enable the viewer’s brain to superimpose the perspectives. It also offers a wide viewing area in front of the display and allows movement of the eyes and head without disrupting the 3D image and without the discomfort sometimes associated with other ‘glasses-less’ 3D technologies.

High picture quality on all TVs in 2D and 3D
“With its new 3D TVs without glasses Toshiba once again aims to offer the highest possible picture quality” says Sascha Lange, Head of Marketing, Visual Products, Toshiba Europe. The new TVs do not compromise on the 2D experience: they switch between 3D and 2D mode in a few seconds.

About Toshiba Europe GmbH
Toshiba Europe GmbH (TEG) is a fully owned subsidiary of Toshiba Corporation, Tokyo, a global corporation with more than 130 years of company history. Toshiba is a world leader and innovator in pioneering high technology, a diversified manufacturer and marketer of advanced electronic and electrical products spanning information & communications systems; digital consumer products; electronic devices and components; power systems, including nuclear energy; industrial and social infrastructure systems; and home appliances.
Headquartered in Neuss, Germany, TEG is comprised of four business divisions: Computer Systems, Storage Device Products, Consumer Products and Electronic Systems Operations. Together, these divisions provide product offerings including industry leading portable computers and other mobile products and solutions, HDDs, DVDs, LCDs, TVs and electronic office equipment. As the headquarters for the EMEA region, TEG provides support and assistance to its local branch offices. For more information on Toshiba laptops and accessories, visit the Toshiba Press Lounge: www.toshiba.eu/presslounge
Toshiba was founded in 1875, and today operates a global network of more than 740 companies, with 204,000 employees worldwide and annual sales surpassing 6.3 trillion yen (US$68 billion). Visit Toshiba's web site at www.toshiba.co.jp/index.htm.

Media contact
Bill Hunt
Tel: +44 (0)7956 531515
Email: media@toshiba.eu